<b>Q: What anchor text should I use for internal links inside a cluster?</b>

<b>Q: What anchor text should I use for internal links inside a cluster?</b>

Short answer: descriptive and varied, leaning toward the target page's core topic, never 'click here.' Internal anchors are one of your clearest signals about what the linked page is about, so waste none of them.

The trap people fall into is using the exact same anchor every time ('best email tools' on all 40 links). That looks engineered and gives the engine zero context variety. The other trap is generic anchors that describe nothing.

A good mix: the head term sometimes, a partial-match phrase often, and natural sentence-fragment anchors the rest of the time. All should make sense to a human reading the sentence.

In practice: if you removed the link, would the surrounding words still tell a reader where it goes? If yes, the anchor is doing its job.

Link questions? Send them in.