07 July 2026
Q: Should I publish the pillar page first, or the supporting articles first? Short answer: write supporting pages first, publish the pillar last. The pillar is a summary-and-routing page, and you can'…
06 July 2026
Q: How many supporting pages does a cluster actually need before it 'counts'? Short answer: there's no magic number, but think in terms of covering the question space, not hitting a quota. A cluster i…
05 July 2026
Q: How is a topic cluster different from just publishing a lot of articles on one subject? Short answer: a cluster is connected on purpose; a content dump is not. A real topic cluster has one pillar p…
04 July 2026
Q: Does a cluster have to be all blog posts, or do other content types count toward topical authority? Short answer: other formats absolutely count, and a mix can strengthen coverage. Tools, calculato…
03 July 2026
Q: Will deleting weak pages improve my topical authority? Short answer: often yes, when those pages are thin, off-topic, or redundant. Low-value pages dilute your site's perceived focus and can drag d…
02 July 2026
Q: How do I measure whether my topical authority is actually growing? Short answer: track the spread of your rankings within a topic over time, not just a few head keywords. Growing authority shows up…