<b>A small real number beats a big vague claim</b>

<b>A small real number beats a big vague claim</b>

New sources reach for grand words: "massively," "game-changing," "huge results." Journalists skip those. They can't print a feeling.

What they can print is a number from your own experience.

Think of it like giving directions. "Pretty far" makes someone nervous. "Three blocks, then left" lets them act.

Here's the swap to practice:

— 1. Find your vague word. "We grew a lot."
— 2. Replace it with a real figure. "We went from 30 to 52 clients in a year."
— 3. Make sure it's true and you'd say it on the record.

Small and honest wins. "52 clients" is more believable than "thousands of happy customers," and reporters trust believable.

Try this today: rewrite one of your claims using a number you could actually defend if asked.