Word is most outreach lists rank by DR and ignore relevance — then wonder why the links don't move anything. Here's the relevance scoring drill:
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For each prospect, pull its top 10 ranking keywords in Ahrefs and tag whether they overlap your niche vocabulary
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Score the page-level relevance separately from domain-level — a finance domain with a single crypto page still passes thin context
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Check Majestic Topical Trust Flow; require your category in the top 3 buckets or downgrade the prospect
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Weight surrounding-content match: a link inside a paragraph about your topic beats a sidebar link on a high-DR home
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Build a 0-100 composite: DR 30%, topical TF 40%, page relevance 30%
Multiple operators report relevance-weighted lists convert outreach at twice the rate of DR-sorted ones. Stop chasing the number, score the fit. Watch this space.
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Building a topical relevance score for a link list
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