Q: I want to run incentivized traffic safely. What's the playbook to stay compliant?

Q: I want to run incentivized traffic safely. What's the playbook to stay compliant?

A: Incentivized traffic (rewarding users for converting) is allowed on some offers and banned on others, so the playbook is mostly checking before you run:

— Step 1: Read the offer terms for the exact words 'incentive' or 'reward'. If banned, stop — no workaround.
— Step 2: If allowed, confirm what kind. Some permit soft incentives (content unlock) but ban cash rewards.
— Step 3: Match the reward to genuine intent. A user who wants the product converts better and disputes less.
— Step 4: Disclose the incentive honestly on your page. Hidden incentives read as deceptive.
— Step 5: Tag incentivized traffic with its own sub-ID so the advertiser sees it transparently.
— Step 6: Watch chargebacks closely — over-incentivized users disown purchases more.

Short version: confirm it's allowed, match the reward type, disclose it, tag it, watch disputes.

Still stuck? Drop your case in the comments.