Spotted: a bigger martech stack is quietly losing you data

Spotted: a bigger martech stack is quietly losing you data
The 'use 12 tools' philosophy — separate scheduler, separate analytics, separate listening, separate link tool — sounds thorough. Word is every extra tool with its own API token fragments your tracking and multiplies the surface for an OAuth disconnect that silently stops posting. Agencies keep discovering 'failed' campaigns that were just a token that expired in an unwatched tool. Consolidate. One platform that does 80% beats five that each do 100% of nothing you check.
Watching this.