<b>"I'll sell once I diversify traffic" is the most expensive procrastination in flipping.</b>

<b>"I'll sell once I diversify traffic" is the most expensive procrastination in flipping.</b>
You'll spend 8 months chasing a second channel, your core will decay while you're distracted, and you'll sell at the same multiple — just on lower earnings.
Diversification is a buyer's job to value, not yours to manufacture pre-sale.
— Single-channel risk is already priced into your multiple
— Time spent "fixing" it is time the asset ages
— The market discounts decline harder than concentration
Sell the concentrated winner now, or watch it become a diversified loser. Which camp are you in?