<b>Why do mailbox providers care if people open my emails?</b>

<b>Why do mailbox providers care if people open my emails?</b>

Gmail and Outlook quietly track whether your past emails got opened. This is called engagement, and recent engagement matters most. Someone who opened you last week is a strong signal; someone silent for a year is a drag.

— Step 1: In your tool, find subscribers who haven't opened anything in 90 days.
— Step 2: ✅ Send those people one honest "still want to hear from me?" email with a clear link to stay.
— Step 3: Anyone who ignores even that, move to a separate "sleeping" group you email rarely or not at all.

Why it matters: trimming dead weight raises your overall open rate, and providers read a high open rate as "deliver this sender to the inbox."

Homework: count how many subscribers haven't opened anything in 3 months.

New here? Start with the basics above.