<b>"Never put more than 100 links on a page."</b>

<b>"Never put more than 100 links on a page."</b>

No. That guideline is a fossil.

It came from an old Google doc warning about a ~100KB crawl cap on fetched HTML, back when bandwidth was the constraint. That cap is long gone. The advice outlived the reason for it by over a decade and is still quoted as gospel.

Here's what actually happens: there's no magic count where link 101 triggers a penalty. PageRank does get divided across outgoing links, so 300 links each pass less equity than 30 — that's dilution, not punishment, and it's arithmetic you already understood.

The real reason to trim a 400-link page isn't crawlers; it's that no human navigates 400 choices, and a mega-menu repeated site-wide flattens your priority signals into mush.

Link for the reader's path. The crawler stopped caring about the count years ago.