<b>"Keep titles under 60 characters."</b>

<b>"Keep titles under 60 characters."</b>

No.

Google truncates by pixel width, not character count, and it does it at roughly 600px in the desktop SERP. A title of 60 capital W's blows past that. A title of 60 i's and l's fits with room to spare.

Here's what actually happens: "WWWWWW" and "iiiiii" are the same character count and wildly different render widths. So when someone hands you a 60-char rule, they're handing you a proxy for a proxy.

Measure the pixels (any SERP-snippet tool renders the actual font, Arial-ish, ~20px). Front-load the part you can't afford to lose, because the truncation point is the only place the rule was ever pointing at.

(And yes, Google still rewrites your title about a third of the time regardless of length. So the whole argument is partly moot.)