<b>Our read: every hop in your redirect chain is a 4-7% leak, and pop is unforgiving</b>

<b>Our read: every hop in your redirect chain is a 4-7% leak, and pop is unforgiving</b>
Unlike push, a pop user already half-closed the tab. A 3-hop chain (tracker → smartlink → offer) on a 3G connection burns 1.5-2.5s, and you lose them before the offer paints.
— collapse tracker + smartlink into one server-side decision
— pre-resolve the geo/device split before the click, not after
— host the pre-lander on the same edge as the click handler
Shaving one hop has saved more campaigns than any creative test.
— confidence: medium