<b>Confused by CPC vs CPM? Here's the plain-English version.</b>
Two ways LinkedIn charges you:
— CPC = cost per click. You pay only when someone clicks.
— CPM = cost per mille, meaning cost per 1,000 times your ad is shown ("mille" is Latin for thousand).
Think of it like a market stall: CPC is paying per customer who walks in, CPM is paying for foot traffic past your sign whether they look or not.
When to pick which:
— New campaign, unsure if people will click? Choose CPC. No clicks, no spend.
— Strong ad that gets lots of clicks already? CPM can be cheaper per click, because you're not paying a premium per action.
Start with CPC while you're learning what works.
<b>Why it matters:</b> The wrong choice can quietly double your real cost per click.
Next step: Set your next campaign to CPC and note the cost per click after 100 clicks.
B2B Lever
@B2BLever