Busted: 'Plan for the post that goes viral'

Busted: 'Plan for the post that goes viral'
Building a calendar around the viral lottery is the fastest way to an inconsistent feed.
— The lottery problem [thread] — virality is unrepeatable; designing for it starves your reliable base. [→]
— The compounding-base argument [free] — steady mid-performers build the audience that catches a hit when it lands. [→]
— Floor-not-ceiling planning [template] — plan the dependable 80%, treat spikes as bonus. [→]
— Post-viral follow-up slot [free] — the real win is what you ship right after, while attention's fresh. [→]
Plan the floor; let the ceiling surprise you. Saved you the scroll.