E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is a framework Google's Quality Raters use to evaluate pages. It's not a direct ranking factor, but it influences how Google's systems learn to assess content quality.
For affiliate and niche sites, the most actionable signal is first-person experience. Pages that describe actual product use, real campaign results, or direct industry experience outperform pages that summarize what others have already said.
Practical ways to signal real experience in your content:
- Use screenshots of actual tools, dashboards, or products you've used
- Include specific numbers from your own tests (conversion rates, CTR, spend)
- Add author bios with verifiable credentials or industry history
- Cite original sources rather than just other content sites
The goal isn't to game Google's quality signals. It's to produce content that actually reflects real knowledge. That content performs better because it's genuinely more useful.
Trench Content
@TrenchContent
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is a framework Google's Quality Raters u
Этот пост опубликован в Telegram-канале Trench Content. Подписаться можно по ссылке: @TrenchContent.