Fixed keyword cannibalization in one afternoon

Fixed keyword cannibalization in one afternoon

Two of my pages were fighting over the same query, both stuck on page 2. Merged 'em, jumped to page 1 in 3 weeks.

1. GSC > query > pages. Find any query where 2+ of your URLs both show impressions.
2. Pick the winner: more clicks, more links, better URL. That's the survivor.
3. Cannibalize the loser FOR PARTS: pull its unique sections into the survivor.
4. 301 the loser to the survivor. Update internal links pointing at the dead one.

One strong page beats two weak ones splitting the votes. Always.