Chain Leaks
Chain Leaks
@thechainleaks

<b>MOVING: KYC pass-rates are quietly eating crypto CPA</b>

<b>MOVING: KYC pass-rates are quietly eating crypto CPA</b>

Reportedly several exchange programs shifted the qualifying event from 'registration + first deposit' to 'registration + completed KYC + first trade.' Sounds minor. It isn't.

— Crypto KYC pass-rates on cold traffic run lower than most affiliates assume — a network manager pegged it well under half on certain geos
— Your CPA is now gated behind a step the user does days later, off-platform
— Postback fires late or never, and your tracker shows 'leads' that were never payable

The so-what: if your crypto offer 'converted' on click but your revenue cratered this quarter, pull the funnel report and check where users die. Word is the gap is almost always the KYC step, not your creatives. Negotiate a hybrid — small flat on FTD, bonus on KYC. Some programs will do it if you ask; none volunteer it.

Watch this.
Этот пост опубликован в Telegram-канале Chain Leaks. Подписаться можно по ссылке: @thechainleaks.
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