<b>MOVING: new-exchange launch programs front-load, then quietly normalize</b>

<b>MOVING: new-exchange launch programs front-load, then quietly normalize</b>

Pattern across recent launches: aggressive affiliate terms at go-live (high CPA, fat rev-share, lifetime cookie) that get 'updated' 60-120 days in once they've absorbed your audience.

Word is the launch rate is a customer-acquisition subsidy, not a sustainable deal — burn rate funded by raise, not revenue.

For affiliates:
— Sprint during the honeymoon. The first 90 days is when terms are most generous and least audited.
— Get the launch rate <code>locked</code> in writing for a fixed term. 'Lifetime' that can be amended 'with notice' is not lifetime.
— Watch the funding story. A venue burning a raise to subsidize CPA will normalize the moment the runway tightens.

The honeymoon ends. Get paid before it does. Watch this.