Myth: Track every event now, you'll want the data later

Myth: Track every event now, you'll want the data later

The analytics setup advice: instrument everything, sort it out later. The correction: untracked intent and an unmaintained taxonomy turn "all the data" into a swamp nobody trusts — a tight tracking plan beats a firehose.

— A thread on tracking-plan-first instrumentation and naming conventions.
— Segment's tracking-plan guidance — the boring doc that saves you a re-instrument.
— A teardown of an event taxonomy that collapsed under 400 ad-hoc events.
— A template for a governed, versioned tracking plan.

Skip if you have a data governance lead. Essential if your event names look like five people invented them separately — because they did.

That's the stack for this week. Forward to a teammate.