Myth: fraud filtering is the source's job
The 'they said it's clean' defense fools nobody but you.
— What we hear from people who got burned: sources optimize for what they can sell, not what converts for you. Their 'premium' filter and yours are not the same filter.
— A buyer running their own pre-bid scrub caught 20%+ flagged traffic the source had already 'cleaned.'
Your anti-fraud layer is yours to own. Outsourcing it to the seller is outsourcing your margin.
— confidence: high
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