<b>AppsFlyer vs Adjust: who decodes SKAN better</b>

<b>AppsFlyer vs Adjust: who decodes SKAN better</b>

Both ingest the same Apple postbacks. The difference is the modeling layer that turns a 6-bit conversion value back into revenue and funnel events.

AppsFlyer
✓ Conversion Studio gives a visual schema editor non-analysts can actually use
✓ Strong predictive modeling (pSKAN) on coarse values
✗ Modeled revenue can drift 10-15% from raw on low-volume apps

Adjust
✓ Cleaner raw SKAN exports, less black-box smoothing
✓ Better for teams that want to model in their own warehouse
✗ UI for conversion schemas is clunkier, more engineering needed

Neither beats the other on accuracy at scale — the gap is workflow. AppsFlyer if your UA team self-serves; Adjust if you have a data team that distrusts vendor modeling.

Verdict: pick by who owns the schema — marketers want AppsFlyer, analysts want Adjust.
Best for: teams choosing an MMP for an iOS-heavy in-app portfolio.