<b>What should I even post about?</b>

<b>What should I even post about?</b>

Q: "I freeze every time I open the app. How do people always know what to say?"

Short answer: They use content pillars, three or four fixed themes they rotate through, so they never start from a blank page.

Pillars are your repeatable buckets. For example: teach (how-tos), prove (results and stories), and connect (opinions and behind-the-scenes). Every idea drops into one of these, which turns "what do I post?" into "which bucket today?" That's a far smaller question to answer.

Variety inside a fixed structure is what makes a feed feel both fresh and focused.

Try this today: Name three pillars for your account. Write them on a sticky note by your screen and assign your next three posts to them.