<b>Marketplace roundup: where the inventory moved this quarter</b>

<b>Marketplace roundup: where the inventory moved this quarter</b>

Five items on the buy-side platforms, grouped by what changed.

— A Twitter/X thread maps which marketplaces now auto-strip exact-match anchors before delivery. Worth a read if your client briefs demand exact match.
— An agency blog compares hand-curated vendor lists vs. open marketplaces on link-survival at 6 months; curated won on retention, lost on price.
— A Reddit thread surfaces three platforms quietly recycling the same 200 domains under different storefronts. Useful overlap map in the comments.
— Also circulating: a vendor newsletter announcing per-URL caps to stop one page collecting 40 inserts.

Editor's note: storefront overlap is the quiet risk — you can buy the 'same' link twice and call it diversification.

Pick of the week: the overlap-map thread. Cross-check your last invoice against it.