<b>JUST IN: the early-velocity window is shorter than people quote</b>

<b>JUST IN: the early-velocity window is shorter than people quote</b>

<i>Rumored</i> — the 'first hour matters' advice is stale. The decisive signal window is closer to the first 20-30 minutes, where engagement rate (not raw count) decides whether the post gets a second distribution push.

<i>Confirmed</i> — posts are tested on a small audience before wider fan-out.

What it means for your reach
— Post when your core audience is awake, not when 'engagement is high globally'.
— 50 likes from 200 impressions beats 50 from 2,000.
— Don't dilute the test pool by posting to a sleeping timezone.