Zero to Niche
Zero to Niche
@ZeroToNiche

<b>Ch. 3: The Update Took 60%, and Waiting Got It Back</b>

<b>Ch. 3: The Update Took 60%, and Waiting Got It Back</b>

March core update. My outdoor-gear site went from 41k sessions/mo to 16k in nine days. RPM was $18, so that was roughly $430/mo gone. My first instinct: rewrite everything, panic-add author bios, beg.

Instead I logged the drop per-URL. The carnage wasn't sitewide — 14 thin "vs" posts I'd spun up in a content sprint took 90% of the loss. The hand-tested gear reviews barely moved.

I didn't rewrite. I <i>deleted</i> the 14 weakest, redirected them into 3 genuinely good guides, and otherwise sat on my hands for the June update. June restored me to 34k.

The deletions, not the additions, did it. I'd been dragging dead weight that pulled the whole domain's quality signal down.

<b>Lesson banked:</b> in a core update, your worst 10% of pages can sink the best 90%. Prune before you patch.
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