<b>Roundup: 5 fixes for the 3-second retention cliff</b>

<b>Roundup: 5 fixes for the 3-second retention cliff</b>

Most drop-off happens before the value lands. The angles holding viewers past second three this cycle:

— Open on motion, not a logo. A hand, a pour, a swipe — anything kinetic beats a static brand card.
— Subtitle the first line even if there's no audio yet. Silent viewers need a text hook on frame one.
— Delay the face. Start on the problem object; introduce the talking head at second two once curiosity is set.
— Front-load the number. "Cut my X in half" in the first caption outperforms the same claim at second five.
— Cut the establishing shot entirely. No setup, drop straight into the action.

⭐ Pick of the week: delaying the face. Cheap edit, reframes a tired talking-head as a story. Re-cut three existing winners this way before shooting anything new.