PLAYBOOK: Find your account's real posting window (not generic advice)

PLAYBOOK: Find your account's real posting window (not generic advice)
Ignore 'best time to post' charts — they're not your audience. Run your own test:
— Pick 3 candidate windows based on when YOUR analytics show follower activity
— Post the same format quality at each window across 2 weeks, rotating so day-of-week isn't a confound
— Measure first-hour engagement rate, not 24-hour totals — early velocity is the ranking input
— Discard any post that went unusually viral; it poisons the average
— Lock the window that wins on first-hour engagement, then retest quarterly as your audience shifts
Confirmed: early engagement velocity feeds distribution ranking. Rumored: universal 'golden hours'. Your timing is an experiment you run, not a chart you copy.