End screens aren't the session-time hero you think

End screens aren't the session-time hero you think
Word is editors still cram 20-second end screens to "boost session time." Sources say the data's softer than the gurus claim.
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The correction: most viewers bounce the moment the content ends, and a long dead-air outro actively drags your average retention down — which the algo reads as a weaker video.
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A tight verbal handoff to a relevant next video beats a generic 20-second card wall.
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What does this mean for a channel like yours? Trim the outro, point clearly to one next video, and stop bleeding retention at the finish. Confidence: medium.