27 June 2026
Q: My social commerce return rate is way higher than my website's. What's going on? A: Impulse channels create impulse returns. Social buyers decide in seconds off a single video, so expectations are …
26 June 2026
Q: People keep asking 'where do I buy this' in my comments even though I tagged the product. Why? A: Two reasons, and both are normal. First, product tags are easy to miss on mobile — a lot of viewers…
25 June 2026
Q: Does my product catalog quality actually affect how much social commerce reach I get? A: Yes, more than most people realize. The catalog isn't just a backend list — platforms read it to decide what…
24 June 2026
Q: What's the difference between paying for UGC and doing an affiliate creator deal? A: They solve different problems and people mix them up constantly. — UGC (user-generated content) is content you c…
23 June 2026
Q: Creators brag about their GMV numbers. Should I be chasing GMV too? A: No — GMV (gross merchandise value, total sales volume before any costs) is a vanity number when it's your own money on the lin…
22 June 2026
Q: My live shopping viewer count is good but conversions are weak. What's leaking? A: With decent viewers and low sales, the leak is almost always one of three things — and they're all fixable mid-str…