<b>A wreath seller posted her holiday pins in September — and that was the mistake</b>

<b>A wreath seller posted her holiday pins in September — and that was the mistake</b>

For two years a wreath maker published her Christmas designs in late November, right when she wanted sales. Both years she barely cracked 300 outbound clicks for the season.

The third year she published the same designs on September 20 — about 75 days early. Pinterest spent six weeks slowly distributing them while search volume was still low, so by mid-November those pins already had save-history and ranked on page one for 'farmhouse Christmas wreath'.

Seasonal outbound clicks went from ~300 to 4,100. Same products, same photos. Only the publish date changed.

Pinterest needs a runway to test a pin before a search peak hits. Publishing into the peak means competing with no track record.

Takeaway: post seasonal pins 45–60 days before the demand curve, not on it.