🇯🇴 5 industries НЕ подходящих для Иордании

🇯🇴 5 industries НЕ подходящих для Иордании

Balance к предыдущему поsту.

1. Luxury retail
🔸 Rynok мал, luxury segment 5% населения
🔸 Wealthy Иорданцы shop в Dubai/London/Paris
🔸 Real estate для flagship store expensive
🔸 Не окупается unless MENA-wide strategy
Alternative: Dubai Mall или Riyadh Boulevard

2. Mass-market e-commerce
🔸 Amazon.jo и Souq работают
🔸 Aramex доминирует delivery
🔸 Trust issues (COD 60% payments)
🔸 Unit economics tough
Alternative: niche vertical (halal beauty, kids, home)

3. Traditional media & broadcasting
🔸 State-owned media dominant
🔸 Regulatory restrictions
🔸 Advertisers concentrated (10-15 major buyers)
🔸 Digital shifts захватывают все budgets
Alternative: digital/social media/YouTube channels

4. Manufacturing without export focus
🔸 Иорданский domestic market small
🔸 Energy costs high (import all fuel)
🔸 Labour laws strict
🔸 Compete с cheaper alternative (Turkey, Egypt)
Alternative: manufacturing в ASEZ с export focus

5. Local hospitality (без tourism angle)
🔸 Wysokie competition
🔸 Slow disposable income growth
🔸 Ramadan seasonality
🔸 Tourism-dependent (unpredictable)
Alternative: focus на tourism-driven experiences (Petra, Wadi Rum, Dead Sea)

Что общее у этих неподходящих:
🔴 Rely на domestic mass market
🔴 Cash-intensive setup
🔴 High local competition
🔴 Slow growth

Что общее у подходящих (tech, consulting, healthcare, education):
✅ Talent-leveraged
✅ Regional-facing
✅ Low physical footprint
✅ Long-term relationships

Choose wisely.
➖➖➖➖➖➖➖➖➖➖
Антон Хоменок про Иорданию 🇯🇴