<b>MYTH: the highest commission rate is the best offer</b>
Everyone sorts the program list by percentage and picks the 50% recurring. Rate is the most overrated number in the room.
What actually pays is earnings per click — rate × conversion × average order value × retention, all multiplied together. A 50% commission on a tool nobody converts, with brutal churn, loses to a 20% rate on something sticky that people actually keep.
The rate is the one variable the vendor sets generously precisely because the others quietly cancel it out. High-rate programs are often high-rate <i>because</i> the product is hard to sell or churns fast — they're buying affiliates with a number that looks good on the signup page.
Stop comparing rates. Compare retained earnings per hundred clicks, or you're optimizing the one input designed to mislead you.
Verdict: a big slice of a tiny, leaky pie is still crumbs.
Stack Skeptic
@StackSkeptic
<b>MYTH: the highest commission rate is the best offer</b>
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