<b>What does it mean when an email "bounces"?</b>
A <i>bounce</i> is an email that couldn't be delivered and came back. There are two kinds: a <i>hard bounce</i> (the address is fake or dead, gone for good) and a <i>soft bounce</i> (a temporary hiccup, like a full mailbox).
Why it matters: too many hard bounces tells inboxes you're emailing junk addresses — a big trust killer that sinks your whole list.
✅ Do this:
— After each send, check your bounce report
— Remove hard bounces right away — they'll never deliver
— Leave soft bounces a few tries; they often clear up on their own
A hard bounce is a letter stamped "no such address." Keep mailing it and the post office stops trusting you.
Homework: find the bounce report in your email tool and look at your last send.
New here? Start with the basics above.
Inbox 101
@inbox_oneoone
<b>What does it mean when an email "bounces"?</b>
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