<b>"My RPM jumped 40% after switching"</b>
Granted: switching networks can genuinely lift RPM. Sometimes the new header-bidding stack does fill better.
But RPM is revenue per <i>thousand pageviews</i>, and the denominator quietly changes underneath you. Most people switch networks during a content push or after a Discover spike. More pageviews from low-intent sessions = a different traffic mix, not a better network.
🚩 Hidden variable: pageview <i>quality</i>, not just count. A 40% RPM lift on a month where your sessions-per-user dropped means each session got monetized harder, not better.
Pull session RPM and per-page RPM, not the dashboard headline. Hold pageview source constant across both periods or you're comparing two different audiences.
Not saying the new network is bad — saying the comparison is rigged.
The Network Myth
@NetworkMythHQ
<b>"My RPM jumped 40% after switching"</b>
Этот пост опубликован в Telegram-канале The Network Myth. Подписаться можно по ссылке: @NetworkMythHQ.