<b>Contextual adjacency on native is a story, not a placement</b>
<b>Everyone says</b> native wins because your ad sits in relevant editorial context, borrowing the article's credibility.
The data says the recommendation widget is context-blind by design — it's populated by an auction yield model, not the article above it. Your "finance" creative lands under a recipe, a celebrity gossip post, a conspiracy explainer, wherever the yield math points. The adjacency you're paying for is random.
Pull a placement report with page-level URLs and read what content your native units actually ran beside. The borrowed credibility you imagined evaporates when the borrow is from a chumbox neighbor.
Context-targeted native exists. The footer widget you bought isn't it. Did anyone show you the URL list?
Native Heresy
@NativeHeresy
<b>Contextual adjacency on native is a story, not a placement</b>
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