<b>Profiles with 70%+ homepage links underperform deep-link-heavy profiles by a wide margin</b>

<b>Profiles with 70%+ homepage links underperform deep-link-heavy profiles by a wide margin</b>

Where links point matters as much as how many. Across 2,100 profiles (directional, 13-month window):

Profiles concentrating 70%+ of links on the homepage showed weaker deep-page rankings and a flatter ranking distribution across the site. Profiles split roughly 30% homepage / 70% inner pages spread ranking strength far wider.

Homepage-heavy patterns also skew toward branded anchors only, which limits topical relevance signals to money pages.

Observational — deep-linking often signals a more mature campaign overall.

<b>Direct at least 60% of acquired links at inner money and content pages, not the homepage.</b>