<b>Broken-link outreach converts at 9.1% vs 5.4% for cold guest pitches — at 1/3 the inventory</b>

<b>Broken-link outreach converts at 9.1% vs 5.4% for cold guest pitches — at 1/3 the inventory</b>

Broken-link building trades scale for conversion. Across 640 campaigns (10-month window):

— Cold guest-post pitch: 5.4% placement rate
— Broken-link replacement pitch: 9.1% placement rate

The 1.7x conversion edge comes from offering a fix, not a favor. But qualified broken-link prospects are scarce — typical campaigns surface only ~30% as many viable targets per niche as generic outreach.

What it means: higher hit rate, smaller pond. It's a precision tool, not a volume engine.

<b>Run broken-link building for high-value target domains where conversion matters more than throughput.</b>