<b>Unpopular opinion: the only keyword that survives AI Overviews is your brand name.</b>

<b>Unpopular opinion: the only keyword that survives AI Overviews is your brand name.</b>
Nobody asks an AI "best CRM for startups" and clicks through. But they do type "<i>your-brand</i> pricing" — and that query has no Overview to eat it, because the model has no opinion about you it didn't get from you.
<b>Demand gen is the new ranking factor. The query you want to win is the one with your name in it.</b>
Every dollar you put into informational SEO in 2026 instead of brand should keep you up at night. Fight me.