<b>The links we won back without writing a word</b>

<b>The links we won back without writing a word</b>

This campaign had no new content, no survey, no pitch angle in the usual sense. It was pure reclamation — recovering credit the client had already earned and quietly lost.

The client, a research-heavy SaaS firm, had been cited dozens of times over the years. But a chunk of those mentions had gone cold: the brand was named in the text but the link was broken, missing, or pointing at a dead page after a site redesign. Authority leaking away.

We ran two sweeps. First, unlinked mentions — places that named the client but never linked them. Second, broken links pointing at old URLs that 404'd. Both were credit owed and uncollected.

The outreach was the gentlest in PR: "You kindly cited our data here — the link's broken / missing. Here's the live URL if you'd like to fix it." No ask for a favour, just a tidy-up.

Journalists fix these readily; it's a correction, not a pitch. "Thanks for flagging — done," was the typical reply, often within minutes.

Result: 23 links recovered or fixed in three weeks, zero new content created. Pure salvage.

<b>Lesson:</b> Before you chase new coverage, reclaim the credit you've already earned. Unlinked mentions and broken citations are links lying on the floor, waiting for a polite email to pick them up.