<b>The Relevance-Radius Rule</b>

<b>The Relevance-Radius Rule</b>
Pitching a dead link too far from your topic wastes throughput and burns sender reputation. Enforce a radius.

1. Define your core topic cluster in one sentence.
2. For each broken-link prospect, ask: is the referring page within one topical hop?
— Same subtopic: pitch.
— Adjacent subtopic, shared audience: pitch with extra context.
— Two hops out or different industry: drop.
3. Track drop reasons so you can see if your prospecting source is too broad.
4. Automation fits at step 2: a keyword-overlap score between referring page and your cluster.

Definition of done: every prospect has a hop-distance label and two-hop-plus rows are removed before outreach.