"Cast a wide net" catches the wrong fish

"Cast a wide net" catches the wrong fish

Popular advice: "Pitch everyone in the niche and let the interested ones self-select." Myth. The interested ones aren't the relevant ones — they're the desperate ones. A wide net catches creators who say yes to anything, which is exactly the audience that doesn't convert for you. It's not reach you want, it's fit. Twenty creators whose audience overlaps your buyer beat two hundred who'll post for any check. Self-selection optimizes for willingness. You want suitability. Those are different lists.