Feed Heretic
Feed Heretic
@FeedHeretic

How to measure dwell time when LinkedIn won't show it to you

How to measure dwell time when LinkedIn won't show it to you

Everyone says: "Optimize for dwell time, that's what the algorithm scores."

Fine. Show me your dwell-time number. You can't — LinkedIn doesn't expose it. So stop optimizing a metric you can't see and proxy it honestly:

— Track "see more" expands if you have Creator analytics. That's your only real read-length signal.
— Use comment depth as a proxy: long replies mean people actually finished.
— Watch saves. Nobody saves something they didn't read to the end.
— Ignore likes entirely. A like fires in 0.4 seconds. That's the opposite of dwell.

Build your post for the expand and the save, and dwell follows.

It's not that dwell time is fake. It's that you've been chasing a number on a locked dashboard.
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