Tracker daily standup — the 5-minute morning checklist

Tracker daily standup — the 5-minute morning checklist

Run this every morning before optimizing anything. It catches breaks while they are small.

— Conversions in the last hour: confirm the count is non-zero on active campaigns. A flat zero overnight is a broken postback, not a bad day.
— Postback log: scan for errors, timeouts, or a sudden spike in orphan conversions. Any of these means attribution is leaking right now.
— Redirect domains: confirm each active tracking domain still resolves and serves SSL. A domain that died overnight kills the whole campaign silently.
— Cap status: check which offers hit cap. Reroute capped offers before you waste morning spend on a dead path.
— Cost sync: confirm cost data is flowing from sources that support it. A frozen cost field makes every ROI number a lie.

If any line fails, fix it before touching bids or budgets. Optimizing on top of a broken postback is optimizing on fiction.

The goal is to catch a silent break at hour one, not at end of day when you have already burned the budget.

Save this SOP. Run it every morning before you optimize.