Myth: fastest redirect = best redirect

Myth: fastest redirect = best redirect
The 'instant redirect' obsession misreads the funnel.

— What media buyers forget: many trackers and anti-fraud tools flag zero-dwell redirects as automated. Instant bounce-throughs look like a bot signature.
— Our read: a 300-800ms intermediary that lets the page paint often passes more cleanly and loses fewer conversions to filtering than a hard instant jump.

Speed past the click matters less than surviving the scrub. Don't optimize a metric your partner penalizes.

— confidence: medium