<b>Trench note: build a banned-word swap file before you launch</b>

<b>Trench note: build a banned-word swap file before you launch</b>
Getting an account smoked over one word in a creative is the dumbest way to lose a winner. Pre-build the escape hatches.
— Keep a living swap list: the flagged word, then 3-4 softer creative alternatives that carry the same emotional weight.
— Rotate them across creatives so no single asset carries the whole risk.
— Test the swaps for CTR too, the softer version sometimes outperforms because it's less salesy.
This isn't about deceiving review, it's about not putting a hard claim in your asset in the first place. Cleaner copy, longer account life.
Go test it: list your 10 riskiest words right now and draft 3 swaps each before your next launch.