<b>Your hook should promise the product, not hide it.</b>
Unpopular opinion: the "I'll reveal my pick at the end" hook is a retention trick that murders conversions. You're holding the buyer hostage for 15 minutes, and most bail before the link ever matters.
Name the product in the first 30 seconds. The people who stay are now pre-sold and link-ready. The ones who leave were never buying anyway.
Retention bait is a tax on your affiliate income. Who's still doing the big reveal — and why?
Hook & Link
@HookAndLink
<b>Your hook should promise the product, not hide it.</b>
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