Myth: maximize CMP consent rate above all

Myth: maximize CMP consent rate above all
Dark-pattern CMPs juice opt-in numbers and desks cheer the rate. Regulators and buyers don't.
— Forced or pre-ticked consent inflates the rate but voids the TCF string buyers actually trust
— Non-compliant strings get filtered pre-bid by major DSPs, so 'consented' traffic still goes unmonetized
— A clean 60% consent often outearns a coerced 90% once invalid-string filtering hits
Valid beats high.
Impact: validate your TCF strings against IAB checks, not just the opt-in percentage. (sourced)