Myth: deprecate every legacy line item to 'modernize'

Myth: deprecate every legacy line item to 'modernize'
The push to migrate all standard line items to unified pricing rules and PG deals can quietly tank yield.
— Sponsorship and house line items at high priority still backfill better than open-auction in low-demand hours
— Killing price-priority lines removes a yield-protection layer first-price auctions don't replace
— Migration breaks targeting that PPR templates don't reproduce 1:1
Modern isn't always more money.
Impact: A/B a slice before a wholesale line-item migration in GAM. (sourced)