"A rotating hero carousel shows more offers." [BUSTED] Stakeholders love carousels because everyone's slide gets to be "first." Why it spread: it solves a political problem (whose message leads?) by p…
"Always put the CTA above the fold." [DEPENDS] A rule so repeated it's stopped being questioned. Why it spread: it pairs with the fold dogma and gives designers a checkbox. The truth: a CTA only conve…
"A hero video boosts conversions." [MOSTLY MYTH] The myth rides on a few SaaS case studies and the general sense that video equals modern. Why it spread: video looks expensive, so it must be working. …
"High-intent traffic needs a short page." [BUSTED] The logic: they already want it, so don't make them read. Sounds tidy. Why it spread: short pages are cheaper to build and "less is more" is unfalsif…
"Add customer logos to build trust." [DEPENDS] Every template ships with a grey logo bar because someone decided gray logos equal credibility. Why it spread: logos are easy to source and look enterpri…
"Fewer form fields always convert better." [DEPENDS] The famous "reduce 11 fields to 4, +120%" case study spread because it's a single number anyone can repeat in a Slack thread. Why it stuck: cutting…
