<b>eventStatus and eventAttendanceMode: the post-pandemic fields that stuck</b>

<b>eventStatus and eventAttendanceMode: the post-pandemic fields that stuck</b>

Google added <code>eventStatus</code> (scheduled/cancelled/postponed/rescheduled) and <code>eventAttendanceMode</code> (online/offline/mixed) during the lockdown scramble, and unlike a lot of pandemic-era additions, they're now permanent eligibility requirements for event rich results.

The gotcha — a cancelled or rescheduled event MUST be marked, not deleted. Drop the page and you orphan inbound links; leave stale 'scheduled' markup on a moved event and you can get an eligibility warning. For online events, <code>location</code> must be a <code>VirtualLocation</code> with a real <code>url</code>, not a physical address.

What it means for you — if you run webinars, conferences, or hybrid events, these two fields are non-negotiable. Maintain status on the live page through the event's lifecycle.

Watch this: hybrid-event markup feeds AI 'what's happening near me / online' answers.