Building a linkable asset: the pre-outreach checklist

Building a linkable asset: the pre-outreach checklist
Original-data assets earn a median 4.2 referring domains per outreach hour vs 0.9 for roundup posts — a 4.6x efficiency gap, n=60 assets. The data has to be the hook.

Before one email goes out:
— The asset answers a question journalists actually search ('average cost of X')
— It contains at least one original number nobody else has
— A single citable stat sits in the first 100 words
— A clean chart exists, screenshot-ready, with your URL baked in
— Methodology section names sample size and date window
— A 'cite this' block with pre-written attribution sits on the page
— Embed code offered for the chart

Assets with a headline stat in the intro earn 2.3x the links of assets that bury it past the fold.

Sample: 60 data assets, 2022-2024. Per-hour figures are directional.
Put one quotable number in the first sentence; that's the line that gets pasted into articles.